In the event that anyone googles “Kent Sterling Fired”, I want them to come to my site. Why not. Maximize page views. In fact, it’s unlikely people will google this, unless my wife is eager to read additional material on the temporary freeze of her husband’s career.
My head is still swimming a little bit, but I know enough that staying busy is a really good idea for me. Hence this blog exists.
One of the things I really enjoyed about my responsibilities with The Fan was writing a blog about whatever the hell I wanted. The results were immediate and accurate, in stark contrast to the methodology of radio listener measurement. If I wrote something that resonated, I got hits. If I wrote about something only I gave a damn about, nothing happened.
In December, The Fan’s website generated 258,000 page views, which was 58,000 more than we had ever done. In November, we hit 200,000 page views. My blog did 48,000 views last month. That showed improvement that gave me reason to believe that I could write well enough and agitate effectively enough to get some people to come to a site and read for two-minutes a day.
I like to write, so that is what I’ll do. Everyday. You have to work, and that’s what I’ll do. Instead of busting my ass to bring people to 1070TheFan.com, I’ll bring them here. Certainly not in the same number at first, but I’ll do the work, have the fun, and reap whatever reward there is to reap.
My overhead is minimal. $10 to godaddy.com for the URL. And some cash to Rob Nichols for helping me get all of this up and running. That’s really it. Rob is another Emmis expatriate, although he left of his own volition.
He is the first place former Emmis folk turn for help when they are shown the door. Rob should get a taste of the HR money Emmis allocates to generalists who help the dearly departed deal with their newly acquired free time.
I wish everyone at Emmis well. It’s a great place to work during a very tough economic time. This year has been especially hard for Emmis Indy. I remember sitting in my office in 2005 and thinking about how the place never changes. Change came with a vengeance, and finally swept me out too.
And it will sweep John Calipari from his perch of iniquity in Lexington. May he land with grace and may Kentucky be allowed by the NCAA to keep their wins and banners.









Best wishes Kent…I got the boot 8 years ago now & have never missed it. I miss the Emmis from the pre-Circle days, but once we moved into the mansion, it stopped being fun & became a daily source of stress as they tried to figure out how to pay for that beautiful, but totally unnecessary, taj mahal of a studio complex.
Thanks, Bob. Best wishes to you. It’s still a great place. Obviously, the building is still a grand showcase, but the people are what make it go and they are still pushing the rock up the hill each day with enthusiasm.
Hey Kent. I just heard. Best of luck in your next move and let me know if I can help in any way.
Hi Kent. I’m sorry to hear you’ve left Emmis. I’ll never forget how gracious you were as we discussed producer positions way, way back when. I wish you all the best.
Kent,
I never read your blog before hearing about your Emmis situation. What a way to get new readers!
Good luck.
Kent: Maybe you shouldn’t have ripped the Purdue fanbase and those that pay their hard-earned money to watch the highly ranked Boilers in Mackey Arena all the time in that “blog” of yours. Karma’s a bitch!
Hey Kent…sorry to hear you’re not at Emmis anymore. Let me know if I can lend a hand in anyway. Best of luck!
Kent, like you told me when I was fired, “I would wish you luck, but I don’t believe you need it.” 90 days off was exactly what I needed! I have no doubt you’ll find what you need in this time, too. Life has a funny way of making things “happen for a reason.” All the best.
You fail at life, asshat. Enjoy the unemployement line. By the way, how exactly do you classify your job? Here, I’ll try:
“Failed sportswriter that can’t spell”
Kentucky is 15-0, so suck on these nuts.
How about learning how to spell “unemployment” before you mock someone for not knowing how to spell. Typical slack-jawed yokel Kentuckian behavior.
When did Ryan become a Kentucky fan?
Kent, sorry to hear about your demise at Emmis but I know you’ll turn it in to a positive. I can’t help but think of your 2 day job in Bloomington circa 1985:
Kent: “I went out back to take the trash out… and I just kept walking.”
Colin: “Really? Why?”
Kent: “It just came to me: I’m not having much fun.”
(I’m sitting here wondering why that bit of wisdom is still rattling around my brain).
Best of luck,
Colin
Kent, so sorry to hear about this — shocking, really. I’m sure it will all turn out okay in the end – life has a great way of turning us on our heads, just to make things better. Take care.
Hey Kent: The reason you got 250,00 hits in Dec. was because you were running your mouth about UK. Karma is a bitch
I don’t know what is wrong with all you UK bumpkins – do you really think that someone expressing a negative opinion about UK will be on a path of punishment from some higher power? If that’s the case, UK fans are narrow minded inbreds(I’m trying to keep it simple so you Wildcats can follow along). Let’s see if I can tempt karma. Hey Rick, what kind of number is 250,00?
Hey Kent, this is the first I heard about it. I just read this tonight. The first thing I wanted to say is, “MAYONNAISE” but I couldn’t figure out how to type it like you said it. The second is, thanks for developing in me a passion for broadcasting and media. Your freewheeling nature made me love coming into WIBC no matter how bad a day I knew it was going to be. Great job, bro. I’ll pray that you get a better gig soon.
your the best Kent! your my hero, keep up the good work. Thanks for always being a postive person.
go COLTS!
Kent,
Really enjoy your writing.
Seems like there’s always a place somewhere for people with talent.
Thanks for a fun time at WIBC, and good luck in this next phase.
Best,
John
Hey Kent,
Big time KY fan here, and I have to say that I looked forward to your posts before the IU/UK game, and became bit of a fan because of your passion and blinding jabs back at the overly-abusive. My favorite KS response was when a fan was slamming you and wrote “rebund” instead of rebound. I have actually chuckled aloud in the night about your response – “Not sure what a rebund is. Perhaps it’s the act of rebundling of something once the initial bundling has come undone?” I still smile. Keep the hillbillies in check. Great job, and good luck!
Thanks, brother. I enjoyed the give and take too, and then was banned from the UK Rivals site. I missed the Tennessee game, so didn’t jump up and down online. To be honest, I love the UK players, but really feel bad that in the end, the UK athletic department and kids remaining after the one-and-dones and Cal are gone will pay the price for the joy of the 09-10 season.
UK fan (not an inbred as you horrifically believe).The one and dones…are not only a problem with UK but with the NCAA. The game is still played under their rules and will always be DICTATED by such. The difference is that Cal has learned how to use them and will CONTINUE TO DO SO until the day that the NCAA wises up and places a minimum of 60 college credit hours. But until that day, next season….UK will have at least 2 more one and dones….and the year after that and the year after that…..etc.
Good luck on the job hunting though!!!
Where do you come to the knowledge that I believe that UK fans are inbred? I have nothing against UK fans. I feel bad for them because at the end of all of this fun will be a judgment day, and there will be kids, coaches, and administrators who have to deal with the wreckage while Calipari goes and gets another job.
I like watching Kentucky play – as I’ve said dozens of times before and after being banned from the UK Rivals site.
To call Calipari a cheater is like calling the sun hot. If that gets me banned from a site, I’m sure there are UK fans who believe the pope was right for ordering Galileo incarcerated for believing the earth revolved around the sun.
When you get some proof of Calipari’s “cheating” let us know. Keep grasping at straws there, buddy.
Kent,
Congratulations on your televison debut on Fox 59 Sports last night. You were great! In fact, you were so good that my wife and I expected to see you making the rounds on the local morning shows like Fox 59 or Indy-Style. Also, now that you have a sports talk show on Saturday mornings means I no longer have to listen to Dick Crumm giving advice on how to kill moles in my yard.
amazing…you get fired and still have the unmitigated gall to call UK fans slack-jawed inbreds???? too bad my Master’s degree outweighs your funny little GED level associates degree…maybe you’d be better equipped to hold onto a career instead of breeding animosity, but then again writing (poorly) will keep you busy…soon you will be just a faint memory and those with a better understanding of what it takes to succeed in sportswriting will pass you in your decline…congratulations on being nothing more than a mockery of the very school you wished to support…moronic