The evolution of media employees is ignored at your own risk.
Twitter is a free billboard whose art can be changed as often as you can type up to 140 characters. Who in their right mind would deny themselves that level of access to a customer base craving the product sports media members provide?
Click here to follow Kent Sterling on Twitter
The question is really what is owed an employer and the clients who pay the bills for that employer? Are they worth the time and effort it takes to share little pieces of wisdom as well as little promotional mentions that are welcomed into the inboxes of followers? Of course they are, and those who only begrudgingly participate are living in a world that no longer exists, and is pulling farther away from them with every day.
Social media is media, and regardless of the medium in which people work, brand building equates to value. Value is what drives compensation. If people in the media don’t understand that level of basic media math, they are destined to be replaced by someone who does.
Sometimes in these monthly updates, I wax rhapsodic and paint with a very soft and nonjudgmental brush, but media is media, and using it to connect with consumers is the gig. Showing up when and where you are told got it done during Ron Burgundy’s career, but not today.
Congratulations to those who are getting it done everyday. For those who aren’t, I can only hope that your management is as clueless as you are, or you are uniquely talented and irreplaceable.
Here are the rankings for February growth:
Sports Radio in Indy
- Kent Sterling – 1070 the Fan 6,025 to 6,504 +8.0%
- Dan Dakich – 1070 the Fan 69,100 to 72,700 +5.2%
- Mark Boyle – Pacers play-by-play 9,389 to 9,770 +4.1%
- Michael Grady – 1070 the Fan 11,300 to 11,700 +3.5%
- Greg Rakestraw – 1070 the Fan 6,207 to 6,402 +3.1%
- Derek Schultz – 1260 WNDE 4,571 to 4,709 +3.0%
- Eddie White – Pacers Postgame 5,100 to 5,245 +2.8%
- Conrad Bruner 1070thefan.com 6,798 to 6,981 +2.69%
- Jake Query 1260 WNDE 8,504 to 8,731 +2.67%
- JMV 22,200 to 22,700 +2.3%
- Kevin Lee – 1070 the Fan/NBC 6,871 to 6,955 +1.2%
TV Sports Anchors/Reporters in Indy
- Dave Calabro – WTHR 9,580 to 10,100 +5.4%
- Charly Arnolt – Fox 59 2,966 to 3,123 +5.3%
- Chris Denari – FSIN 10,200 to 10,600 +3.9%
- Rich Nye – WTHR 5,125 to 5,303 +3.5%
- Larry Hawley – Fox 59 1,533 to 1,581 +3.1%
- Jason Spells – RTV6 2,003 to 2,053 +2.5%
- Amanda Maynard – WISH 1,078 to 1,104 +2.4%
- Dave Furst – RTV6 4,932 to 5,036 +2.11%
- Chris Hagan – Fox 59 5,524 to 5,638 +2.06%
- Jeremiah Johnson – FSIN 4,702 to 4,791 +1.9%
- Brad Brown – RTV6 572 to 581 +1.6%
- Chris Widlic – WISH 1,747 to 1,775 +1.5%
- Anthony Calhoun – WISH 7,094 to 7,173 +1.1%
Print/Digital – all with Indianapolis Star unless otherwise noted (beat in parenthesis)
- Candace Buckner (Pacers) 5.175 to 5,797 +12.0%
- Zach Osterman (IU Hoops) 6,037 to 6,311 +4.5%
- Zak Keefer (Butler) 5,210 to 5,415 +3.9%
- Mark Ambrogi 2,167 to 2,231 +3.0%
- Bob Kravitz (columnist) 41,400 to 42,400 +2.4%
- Michael Pointer 3,897 to 3,978 +2.08%
- David Woods (IU Football) 5,801 to 5,921 +2.06%
- Dustin Dopirak (Bton H-T) 8,111 to 8,267 +1.9%
- Mike Chappell (Colts) 17,500 to 17,800 +1.7%
- Kyle Neddenriep (Preps) 12,600 to 12,800 +1.6%
- Curt Cavin (Racing) 13,000 to 13,200 +1.5%
- Mike Wells (Colts/ESPN) 28,700 to 29,100 +1.4%
- Phillip B. Wilson 16,300 to 16,500 +1.2%
- Phil Richards 3,206 to 3,241 +1.1%
- Stephen Holder (Colts) 10,900 to 11,000 +0.91%
Digital
- Tom Lewis @IndyCornrows 5,004 to 5,123 +2.4%
- Ken Bikoff @kbikoff 2,038 to 2,085 +2.3%
- Chronic Hoosier (hoosierchronicles.com) 17,800 to 18,100 +1.7%
- Mike Pegram @peegs 13,900 to 14,100 +1.4%
- Jeff Rabjohns 16,600 to 16,800 +1.2%
- Terry Hutchens (Fox – IU) 13,200 to 13,300 +0.75%
- Alex Bozich @insidethehall 20,300 to 20,400 +0.49%
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