CoLLEGE BASKETBALL

Geno Auriemma is masterful at manipulating UConn media coverage to build the brand

by Kent Sterling UConn women’s basketball coach Geno Auriemma is adept at a lot of things – solid x’s and o’s coach, great brand builder, and as a result a magnificent recruiter – but his greatest talent is manipulating the media into positive coverage for the Huskies. While the media climbs all over itself to [...]

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NCAA Football – Big Five autonomy to bring increased agility and logic to management of college sports

by Kent Sterling The fewer people at the conference table, the better the chances for a good strategy being enacted.  That’s a pretty good rule of business.  Yesterday, the NCAA voted to allow members of the Big Five conferences to sit at their own smaller table. That move will allow members of the ACC, Big [...]

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Attacking Mary Willingham’s credibility won’t change UNC-Chapel Hill’s guilt in using athletes

by Kent Sterling In the midst of an academic scandal, fans of the University of North Carolina at Chapel Hill are borrowing liberally from the disgraceful and unprincipled playbook of the Richard Nixon presidency. Last night, I was watching the excellent “Nixon by Nixon – In His Own Words” documentary on HBO as my iPhone [...]

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Indiana Basketball – What I miss most isn’t the winning – it’s the arrogance

by Kent Sterling Before I even begin writing, I want you to be aware that everything I embrace in this post represents pie in the sky ideals from a time long past that cannot return.  Tom Crean might as well submit a letter of resignation as adopt any of these philosophies.  I know they are [...]

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Despite Bob Bowlsby’s yammering, NCAA is right to avoid enforcing soon to be obsolete rules

by Kent Sterling Allowing bureaucrats unfettered access to a microphone is always an adventure, and Big 12 Commissioner Bob Bowlsby took advantage with a rambling diatribe that accused the NCAA enforcement staff of being inert in the battle against cheating. “Enforcement is broken,” Bowlsby said. “The infractions committee hasn’t had a hearing in almost a [...]

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Time for tiptoeing toward glacial progress is over; NCAA needs radical relaunch to benefit for-profit athletes

by Kent Sterling College football and men’s basketball players who toil for programs belonging to the Big Five conferences (SEC, Big Ten, Big 12, Pac-12, and ACC) are being exploited to the tune of billions, and many are being forced into sham classes and majors that serve as worthless compensation for the money their athletic [...]

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Indiana Basketball – Peter Jurkin’s transfer leaves more questions unanswered

by Kent Sterling Just two days after rolling out the Indiana University’s athlete’s bill of rights, yet another basketball player’s scholarship will be recovered by the program that stumbled through a 17-15 season, ending minus a postseason tournament appearance. The explanation for Peter Jurkin’s transfer from Indiana University’s basketball team was that he wanted more [...]

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Butler Basketball – Bad luck and year one in the past, coach Brandon Miller looks ahead

by Kent Sterling Butler’s Basketball team had a tough time during its first year in the Big East Conference.  Brad Stevens left to become the head coach of the Boston Celtics, Roosevelt Jones was lost for the season to injury, and the Bulldogs lost 11 games by a total of 48 points. The 2013-2014 season [...]

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NCAA President Mark Emmert testifies that athletes are “protected” from exploitation thru amateurism

by Kent Sterling NCAA President Mark Emmert has been dealt a bad hand – the kind of hand that Phil Ivey could not bluff into a winner.  He is forced to spew blather that defies logic in an effort to perpetuate the bold lie of amateurism in collegiate sports. As the head of a member [...]

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John Calipari’s love is not for #BBN and the color blue; it’s for green as in cash

by Kent Sterling Anyone who buys what Kentucky Basketball coach John Calipari has sold for years about his tremendous love for his current employee is a sap.  That’s been true from his first day at the school, and will continue to be true until he leaves. Adrian Wojnarowski of Yahoo Sports reported this morning that [...]

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