Tag Archives: Indiana Adidas deal

Indiana’s new deal with Adidas brings cash and pressure for excellence to Bloomington
August 18, 2015

by Kent Sterling Indiana University Athletics will continue its partnership with Adidas with significantly more generous revenue coming to IU. For the privilege of outfitting Indiana athletes and associated marketing opportunities, Indiana will receive $6.7 million per year, up 81% from the previous payout of $3.7 million, according to an Indiana University release.. That places […]