January 24, 2019
Tweet
It’s the last day of the month, so it’s time to update the Twitter rankings for the Indianapolis media. You can either embrace Twitter as a way to immediately communicate directly with a limitless number of media consumers or not. With every opportunity that passes to build a brand, the value of that brand recedes. […]
by Kent Sterling Twitter is fascinating. Real time and precise measurement of audience is not something I’m familiar with having been in radio for years. It’s also a fun and immediate mode of communication with an audience who then can immediately reply directly. Those you want to read, you follow. Those you don’t want to […]
by Kent Sterling No one really knows how many people are watching TV or listening to the radio. The ratings methodologies are flawed as hell, and are only accurate over an extended period of time. With Twitter, there is no doubt about the accuracy, so when I started doing a little research on a piece […]