March 18, 2020
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Things that are wrong with sports radio are also wrong with the rest of media, so this headline is way too specific. People in media sadly aren’t the sharpest tacks in the drawer, so we tend to not see life as a collaborative and fun exploit filled with adventure and productive endeavors. Because we in radio […]
by Kent Sterling Anthony Schottle of the Indianapolis Business Journal does a great job covering media in central Indiana. He’s accurate, fair, and actually transcribes quotes accurately – a major point of differentiation between him and several of the other guys doing the same job in other markets. When he called on Thursday to talk […]
by Kent Sterling One person talks, and another listens. One person reveals, and another evaluates. One person says something funny, and another laughs. One person shares perspective, and another thinks. That’s radio. It’s not quite that simple. If you are like me, I talk back when I listen to the radio. I look crazy as […]
It’s the last day of the month, so it’s time to update the Twitter rankings for the Indianapolis media. You can either embrace Twitter as a way to immediately communicate directly with a limitless number of media consumers or not. With every opportunity that passes to build a brand, the value of that brand recedes. […]
by Kent Sterling Twitter is fascinating. Real time and precise measurement of audience is not something I’m familiar with having been in radio for years. It’s also a fun and immediate mode of communication with an audience who then can immediately reply directly. Those you want to read, you follow. Those you don’t want to […]
by Kent Sterling No one really knows how many people are watching TV or listening to the radio. The ratings methodologies are flawed as hell, and are only accurate over an extended period of time. With Twitter, there is no doubt about the accuracy, so when I started doing a little research on a piece […]