by Kent Sterling

Cincinnati Reds manager Bryan Price needs to know that the media are not his buddies. He owes them nothing, and they owe him the same.
Sometimes members of sports media err by believing they are buddies with the athletes, coaches, and managers involved in sports. Sometimes the managers, coaches, and athletes make that same mistake with the media.
Here is the relationship – the media watch, listen, and report as the eyes and ears of fans. If there is a curiosity, it will be satisfied – one way or another. There was a time when a reporter or radio host could sit on information, but the proliferation of social media has changed all of that.
A beat radio holds information, some guy with a smart phone tweets, and the beat guy is hammered by his editor or program director for being scooped.
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Cincinnati Reds manager Bryan Price turned back the clock to the 1990s when he lambasted the media in a five-minute, 34-second rant that included 77 F-bombs for not operating in the best interest of his team.
Here is an excerpt from the hissy fit thrown by Price as reported by the Cincinnati Enquirer. Price should know that the media’s job is not to protect information important to the Reds from the public:
“I don’t get it. It’s, you know, look, I don’t need you guys to be fans of the Reds, I just need to know if there’s something we want to keep here, it stays here. We don’t need to know that Tucker Barnhart’s in the f****** airport when we haven’t spoken to Kyle Skipworth. I think we owe that f******* kid the right to be called and told that he’s going to be sent down as opposed to reading that Tucker Barnhart is on his way from Louisville. I just… I don’t get it. I don’t get why it’s got to be this way. Has it always been this way where we just tell f****** everybody everything? So every f****** opponent we have has to know exactly what we have. Which f****** relievers are available, which guys are here and which guys aren’t here, when they can play, and what they can do. It’s nobody’s f****** business. It’s certainly not the opponent’s business. We have to deal with this f****** b*******.
“I like to talk — and I have spoken as candidly as I can with you people, if that’s not good enough, I won’t say a f******thing. I’ll go, ‘yes sir, no sir.’ And I can do that. But f***, I’ve been as candid as I can f****** be about this team and our players, and we’ve got to deal with this s***, every f****** team that we f****** play has to know every f****** guy that’s here and what they can and can’t do? F*** me. It’s a f****** disgrace. I’m f****** sick of this s***. It’s f****** hard enough to f****** win here to have f****** every f****** opponent know exactly what the f*** we bring to the table every day. It’s f****** horse****. I don’t like it. It’s what I’m saying. To make it very clear, I don’t like the way that this s***’s going — at all. I don’t like it. I don’t think you guys need to know everything. And I certainly don’t think you need to see something and tweet it out there and make it a f****** world event. How the f*** do we benefit from them knowing we don’t have Devin Mesoraco? How do we benefit from that? They benefit from it. I just want to know how we benefit from these f****** people know we don’t have a player here. Can you answer that? How is that good for the Reds?”
The answer is that the media is not employed by the Reds, and should never concern itself with whether what they share is “good for the Reds.” Price didn’t inform the player on his way to the minors that Tucker Barnhart was on his way to replace him with the Reds. That’s on him.
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Back in the day, the media could sit on information as a favor that could be banked. There were a couple of beat writers, and that was it. Easy to control two reporters. Today, the media is everywhere. Price needs to understand exactly who he’s dealing with, and what they are employed to do.











