Category Archives: Indianapolis Motor Speedway

Indianapolis Motor Speedway and IndyCar Need Some Messaging Help
October 10, 2013

by Kent Sterling The Associated Press is really good at providing dry game recaps, and other nondescript pieces that help newspapers fill its pages with relevance.  What it rarely does is rage against a player, team, or league – until what happened at IndyCar’s Grand Prix of Houston got wedged between the APs Jenna Fryer’s […]

Jimmie Johnson Will Win the Brickyard 400 on Sunday
July 26, 2013

by Kent Sterling Telling you that Jimmie Johnson will pilot his #48 Hendrick Motorsports Chevy to a fifth Brickyard 400 win shouldn’t spoil the surprise for you. Johnson has won four of the last seven Brickyards, and that is reason enough to predict with confidence that it will happen again on Sunday. Winning at the […]

Brickyard 400 – I’m All in for NASCAR’s Loneliest Driver, Danica Patrick
July 25, 2013

by Kent Sterling When she was young, Danica Patrick was an unrelentingly sour personality at the Indianapolis Motor Speedway.  Whether it’s because of maturity or working with a team of PR pros, she has relaxed a little bit despite being a target for criticism from fans and media during every race. Click here to follow […]

NASCAR’s Move to NBC Sports Is a Big Deal for IndyCar
July 24, 2013

by Kent Sterling What a break for IndyCar!  NASCAR is leaving ESPN in favor of NBC Sports Network and NBC.  This is like your uncle owning a gas station in the middle of nowhere as the Simons decide to build a 1.2 million square foot shopping mall next door. If IndyCar can’t bring NASCAR fans […]

Indy 500 Needs a Re-Boot, a Villain, and a Leader – Mark Miles Is the Guy to Do It
June 11, 2013

by Kent Sterling [ed. note – Since posting earlier this morning, I have added an 11th necessity to the list below.] The Indianapolis 500 has not exactly been nimble in evolving forward throughout the years, and as a result there is eroding local interest and entrenched national apathy in the Greatest Spectacle in Racing. Creative […]

Indy 500 Needs an Infusion of Drama to Rekindle Interest
May 30, 2013

by Kent Sterling The Indy 500 was a better event in 1992, and every year prior than it is today.  The legacy of the Greatest Spectacle in Racing is one of innovation, speed, and safety.  Over the last 17 years, the speeds have slowed, the innovation has stagnated, and safety is sadly not a point […]