Category Archives: Writers

Geno Auriemma is masterful at manipulating UConn media coverage to build the brand
September 5, 2014

by Kent Sterling UConn women’s basketball coach Geno Auriemma is adept at a lot of things – solid x’s and o’s coach, great brand builder, and as a result a magnificent recruiter – but his greatest talent is manipulating the media into positive coverage for the Huskies. While the media climbs all over itself to […]

US Open – What the hell has happened to American tennis?
September 4, 2014

by Kent Sterling Tennis used to be big in America.  Kids took lessons and played for fun.  Athletes from the United States won tournaments – major tournaments. Now, other than the Williams sisters, who are quickly closing in on retirement, there are no Americans posing a threat to win any of the majors, and a […]

The Most Entertaining Part of College Football Week 1: USC and Josh Shaw
August 29, 2014

by Bert Beiswanger As  the college football season kicks off, I could spend some time pointing out the most entertaining and intriguing Week 1 match-ups to get the season rolling: Texas A&M-South Carolina on the newly-formed SEC network (which was actually a dud last night), Wisconsin-LSU, Clemson-Georgia, Ball State-Colgate (I’m kidding), IU-Indiana State (I’m kidding, […]

UNC Football suspends four in hazing incident; obnoxious explanations show why no respect is due Tar Heels
August 28, 2014

by Kent Sterling Cripes.  Can’t somebody just talk without evoking the kind of pedantic legalese bureaucrats habitually use to cover their asses? Jackson Boyer, a walk-on freshman receiver for his hometown’s University of North Carolina’s football team, suffered a concussion from which he is still recovering because of an incident that resulted in the suspension […]

USC cornerback Josh Shaw may be about to go from life-saving hero to lying burglar
August 27, 2014

by Kent Sterling The truth is never as far away from being discovered as liars believe it to be, and if the truth is something other than Southern Cal cornerback Josh Shaw’s tale of heroism in rescuing his nephew, his life is about to take a drastic and unsavory turn. Shaw’s original explanation for his […]