Michigan AD Dave Brandon gambit to lower student ticket prices embarrassing to university

by Kent Sterling

Michigan AD calls his decision to lower student football ticket prices from the most expensive to the fourth most expensive in the Big Ten evidence of listening.

Michigan AD calls his decision to lower student football ticket prices from the most expensive to the fourth most expensive in the Big Ten evidence of listening.

Today, Dave Brandon is the athletic director at the University of Michigan.  Tomorrow, who knows.

Brandon’s status is the subject of conjecture at every level in Ann Arbor.  The president of the university is assessing his ability to lead this very profitable wing of the school, and students are a little less circumspect and patient.  They just want him gone.

In an effort to turn the tide with students, Brandon announced yesterday that Michigan will reduce the cost of student tickets from $40 per game to $25.

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The timing is more than a little suspect as the current season is barely half over.  Adjusting the pricing structure for student season tickets could easily and correctly interpreted as a payoff for the students’ silencing their endless chatter about dumping the unpopular Brandon.

Michigan’s student ticket prices are the highest in the Big Ten, and the on-field performance of puts the Wolverines solidly in the middle of the conference standings.

The comment from Brandon describing the price reduction shows a desperate man willing to say strange things in the hopes that all will be forgiven despite evidence to the contrary.  ”A nearly 40 percent reduction in ticket prices is, I think it’s fair to say, unprecedented,” Brandon told the Michigan Daily.

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