Tag Archives: Johnny Rutherford

Top 10 ways to improve the national image of the Indianapolis 500
May 31, 2016

TV ratings don’t lie.  Despite the extensive media coverage for the historic 100th running of the Indianapolis 500, ratings were down nationally from a 4.3 share in 2015 to a 4.1 for the 2016 race. That was despite a 33.6 local rating.  If not for the massive number in Indy, the rating for the race would have […]

Fixing IndyCar not so tough – increase drama by hiring polarizing drivers
June 29, 2015

by Kent Sterling Without emotional investment in the men and women operating the machines, IndyCar is just fast and pretty cars driving in circles. Speed is relative and does not create drama.  Pretty cars are not dramatic.  Wrecks are not necessarily dramatic.  Competition among rivals is dramatic. IndyCar drivers are incredibly well-mannered and nice.  They […]