Instead of winding up under the table, IU fans were more responsbible after beer and wine were made available inside Memorial Stadium.
Indiana University adopted a sane attitude this season about alcohol consumption at football games, and their wisdom was rewarded.
For decades, IU students and alums would binge drink during pregame tailgates so they could maintain their cool buzz throughout the four-hour game. This year, IU joined a growing group of universities who sell beer and wine inside the stadium to fans who choose to drink.
The result was a 25% reduction in alcohol-related incidents at football games during the six home games. According to a release from IU Athletics, “Indiana University Police Department and IU Event Services recorded a total of 40 alcohol-related incidents during IU’s six 2019 home football games for an average of 6.67 per game. Those totals are significantly lower than in each of the last three years, when there was an average of 59 incidents/season for an average of 8.85 per game. The 6.67 incidents/game this season represents a 25 percent decrease compared to the 8.85 incidents/game during the 2016-18 seasons.”
IU also released revenue numbers that refute the belief of those who view alcohol sales as a cash grab. “The total gross revenue from beer and wine sales at IU’s six home football games in 2019 was just over $470,000. After expenses and revenue sharing, IU Athletics netted just over $200,000, exceeding (the) original projections of $171,000.”
$200K is tip money to a Big 10 member institution – roughly three weeks salary to basketball coach Archie Miller. And 10% of that cash goes to support substance abuse programs on campus.
The reality was – and is – if people are going to drink, they are going to drink. Schools can try to prevent students and alums determined to smuggle liquor into games – or sell them beer. Indiana chose to embrace the latter and the result has been a win-win.
Students are safer, fewer people have been arrested, the game day experience has been enhanced, and a little bonus cash came to Indiana University.
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