Tag Archives: Bo McMillan

Indiana Football fans need to adjust expectations and gameday routine #iufb
June 25, 2021

Indiana fans are the Trappist Monks of college football, and their old habits die hard. Trappist Monks forego all measures of life’s enjoyable indulgences as they attempt to achieve enlightenment.  At some point, Trappists forget all about the delicacies they left behind.  They adapt to the new normal lacking all those things we covet that […]

Indiana’s new deal with Adidas brings cash and pressure for excellence to Bloomington
August 18, 2015

by Kent Sterling Indiana University Athletics will continue its partnership with Adidas with significantly more generous revenue coming to IU. For the privilege of outfitting Indiana athletes and associated marketing opportunities, Indiana will receive $6.7 million per year, up 81% from the previous payout of $3.7 million, according to an Indiana University release.. That places […]