Tag Archives: David Stern

NBA’s biggest problem is also its biggest strength – its stars, and their brand aware restlessness
September 2, 2020

The NBA’s biggest problem is also one of its greatest strengths – it’s stars. Late NBA commissioner David Stern made the decision to market the league around its best players in the 1980s. Back then, the NBA had Michael Jordan, Julius Erving, Larry Bird, Magic Johnson, Isiah Thomas, and others to feature. The league went […]

NHL vs. NBA – Why Does Hockey Lag So Far Behind?
June 25, 2013

by Kent Sterling Two sports with their championship series that occur almost simultaneously. One thrives, and the other struggles. One has stars, the other has players with similar talents who minus their numbers appear identical. The differences between the NBA and NHL remind me of the difference between NASCAR and IndyCar. When I watched the […]