Tag Archives: Geno Auriemma

Top 10 reasons UConn’s greatness in women’s basketball matters
April 6, 2016

UConn kept its promise by winning its fourth straight National Championship last night at Bankers Life Fieldhouse. Dominance is tough to achieve.  It requires discipline and leadership toward goals that are tied to process rather than result. Geno Auriemma is the coach of this collection of great basketball players, including the peerless Breanna Stewart, who […]

Geno Auriemma is masterful at manipulating UConn media coverage to build the brand
September 5, 2014

by Kent Sterling UConn women’s basketball coach Geno Auriemma is adept at a lot of things – solid x’s and o’s coach, great brand builder, and as a result a magnificent recruiter – but his greatest talent is manipulating the media into positive coverage for the Huskies. While the media climbs all over itself to […]