It’s the last day of the month, so it’s time to update the Twitter rankings for the Indianapolis media. You can either embrace Twitter as a way to immediately communicate directly with a limitless number of media consumers or not. With every opportunity that passes to build a brand, the value of that brand recedes. […]
by Kent Sterling In terms a punter would understand, the first Pat McAfee Show was a towering kick that resulted in a fair catch at the 12 yard line. There is room for improvement, but for a first effort, pinning the opponent inside their own five was not a realistic goal. Putting together a show […]
by Kent Sterling Former Indiana Pacers beat reporter and briefly the new lead Colts guy Mike Wells, will begin work covering the Colts for ESPN on August 5th. Terry Hutchens is gone as the Indiana University beat reporter, and Wells former spot on the Pacers beat is being manned by Michael Pointer on an interim […]
by Kent Sterling “It’s all about content, dumbasses,” is what I shout on a daily basis to people in the media. The delivery system is entirely beside the point. Unique content is everything. I’m sure there were and are people at the Indianapolis Star who are wondering what the hell a bunch of ink stained […]
by Kent Sterling The rumors about a significant recalibration of assets at the Indianapolis Star’s sports department have come to pass with Mike Wells sliding over to the Indianapolis Colts beat, Mike Chappell continuing to cover the Colts, Terry Hutchens moved from the IU beat, David Woods moved from the Butler beat, and now Michael […]
by Kent Sterling Mike Wells of the Indianapolis Star came on the Grady & Big Joe Show today, and told them that he will be sliding from the Pacers beat to the Colts beat. Mike Chappell will remain with the Star, and will also continue to cover the Colts. Other changes are expected, with rumors […]
by Kent Sterling No one really knows how many people are watching TV or listening to the radio. The ratings methodologies are flawed as hell, and are only accurate over an extended period of time. With Twitter, there is no doubt about the accuracy, so when I started doing a little research on a piece […]