Kent Sterling Fired as Program Director of WIBC and 1070 The Fan

In the event that anyone googles “Kent Sterling Fired”, I want them to come to my site. Why not. Maximize page views. In fact, it’s unlikely people will google this, unless my wife is eager to read additional material on the temporary freeze of her husband’s career.

My head is still swimming a little bit, but I know enough that staying busy is a really good idea for me. Hence this blog exists.

One of the things I really enjoyed about my responsibilities with The Fan was writing a blog about whatever the hell I wanted. The results were immediate and accurate, in stark contrast to the methodology of radio listener measurement. If I wrote something that resonated, I got hits. If I wrote about something only I gave a damn about, nothing happened.

In December, The Fan’s website generated 258,000 page views, which was 58,000 more than we had ever done. In November, we hit 200,000 page views. My blog did 48,000 views last month. That showed improvement that gave me reason to believe that I could write well enough and agitate effectively enough to get some people to come to a site and read for two-minutes a day.

I like to write, so that is what I’ll do. Everyday. You have to work, and that’s what I’ll do. Instead of busting my ass to bring people to 1070TheFan.com, I’ll bring them here. Certainly not in the same number at first, but I’ll do the work, have the fun, and reap whatever reward there is to reap.

My overhead is minimal. $10 to godaddy.com for the URL. And some cash to Rob Nichols for helping me get all of this up and running. That’s really it. Rob is another Emmis expatriate, although he left of his own volition.

He is the first place former Emmis folk turn for help when they are shown the door. Rob should get a taste of the HR money Emmis allocates to generalists who help the dearly departed deal with their newly acquired free time.

I wish everyone at Emmis well. It’s a great place to work during a very tough economic time. This year has been especially hard for Emmis Indy. I remember sitting in my office in 2005 and thinking about how the place never changes. Change came with a vengeance, and finally swept me out too.

And it will sweep John Calipari from his perch of iniquity in Lexington.  May he land with grace and may Kentucky be allowed by the NCAA to keep their wins and banners.