Articles posted in September 2014

Geno Auriemma is masterful at manipulating UConn media coverage to build the brand
September 5, 2014

by Kent Sterling UConn women’s basketball coach Geno Auriemma is adept at a lot of things – solid x’s and o’s coach, great brand builder, and as a result a magnificent recruiter – but his greatest talent is manipulating the media into positive coverage for the Huskies. While the media climbs all over itself to […]

US Open – What the hell has happened to American tennis?
September 4, 2014

by Kent Sterling Tennis used to be big in America.  Kids took lessons and played for fun.  Athletes from the United States won tournaments – major tournaments. Now, other than the Williams sisters, who are quickly closing in on retirement, there are no Americans posing a threat to win any of the majors, and a […]