Tag Archives: Indianapolis Motor Speedway

Top 10 reasons to attend the 23rd Running of the Brickyard 400
July 21, 2016

The Brickyard 400 used to be an event that rivaled the Indianapolis 500 for local excitement.  It was different – slower – but still fun. Then came the mandatory red flags because of tire wear, and an admission by NASCAR that the nine-degree banking of the corners at the Indianapolis Motor Speedway are not conducive to […]

Top 10 ways to improve the national image of the Indianapolis 500
May 31, 2016

TV ratings don’t lie.  Despite the extensive media coverage for the historic 100th running of the Indianapolis 500, ratings were down nationally from a 4.3 share in 2015 to a 4.1 for the 2016 race. That was despite a 33.6 local rating.  If not for the massive number in Indy, the rating for the race would have […]

Longtime Brickyard Friends Will Be Missed
March 12, 2015

by Bert Beiswanger I once walked up to Ron Lemasters in the Indianapolis Motor Speedway Media Center and said, “Ron, they always taught in journalism class to write for your audience at an eighth-grade level. At the Muncie Star, did they have to tell you to write at a seventh-grade level?” I got a long […]