November Twitter Rankings for Indy Media – @kentsterling Continues to Outpace All in Growth

If you worked in sports media, and your boss asked if you wanted a billboard campaign that captured your essence and helped build your brand, you would be thrilled.  The value of your presence in media is exactly proportionate to the value of your brand, and a billboard would help drive the value higher and higher.

Click here to follow Kent on Twitter

If you worked in sports media and had a method to communicate directly with fans through a short burst – an individual thought that is funny, informational, or simply conveys who you are – you would certainly take advantage of it, wouldn’t you?

There are those who understand that Twitter is like a personal billboard, only better because those looking at it have opted in.  They want to read what you write, and some enjoy talking back.

Incredibly, some don’t participate at all.  Others don’t care enough about Twitter to contribute regularly.  It’s ridiculous.  Twitter needs to be embraced as the incredible portal it is by media folks, or companies need to embrace those who do.

Twitter delivers a message of 140 characters of the user’s choosing into the feed of all who follow.  It’s simple, dynamic, and serves as a reasonably accurate barometer of brand value.  The more followers, the more people who value the perspective of the tweeter.

That’s power, and not sharing your perspective ignores not only the power of Twitter as a portal, but shows an indifference to the audience.

Why do I publish Twitter rankings every month?  To motivate those in the media to embrace Twitter and become more and more valuable to their employers.  Twitter is a method for everyone in Indianapolis media to become more successful, and for some a monthly ranking might serve as motivation to participate more.

Sports Radio in Indy

1. Kent Sterling – 1070 the Fan      4,111 to 4,691         +14.2%
2. Conrad Bruner 1070thefan.com       5,840 to 6,233          +6.7%
3. Mark Boyle – Pacers play-by-play    8,040 to 8,484          +5.5%
4. Greg Rakestraw – 1070 the Fan       5,402 to 5,700          +5.5%
5. Michael Grady – 1070 the Fan          9,792 to 10,331         +5.5%
6. Derek Schultz – 1260 WNDE             3,960 to 4,160          +5.1%
7. JMV – 1070 the Fan                            19,348 to 20,153       +4.2%
8. Eddie White – Pacers Postgame       4,639 to 4,806           +3.6%
9. Dan Dakich – 1070 the Fan              61,168 to 63,271        +3.4%
10. Jake Query 1260 WNDE                     7,908 to 8,086         +2.3%
11. Kevin Lee – 1070 the Fan/NBC        6,569 to 6,705           +2.1%

TV Sports Anchors/Reporters in Indy

1. Larry Hawley – Fox 59                 1,274 to 1,364           +7.1%
2. Brittany Diehl – Fox 59                      2,050 to 2,176            +6.1%
3. Eric Yutzy – WTHR                             2,510 to 2,680            +6.8%
4. Rich Nye – WTHR                               4,477 to 4,736             +5.8%
5. Amanda Maynard – WISH               950 to 1,003                 +5.6%
6. Anthony Calhoun – WISH                6,317 to 6,623             +4.8%
7. Dave Calabro – WTHR                       8,427 to 8,810           +4.5%
8. Chris Widlic – WISH                          1,615 to 1,679              +4.0%
9. Dave Furst – RTV6                              4,498 to 4,667             +3.8%
10. Chris Hagan – Fox 59                        4,946 to 5,117              +3.5%
11. Jason Spells – RTV6                           1,856 to 1,909             +2.9%
12. Jeremiah Johnson – FSIN                4,299 to 4,402            +2.4%
13. Brad Brown – RTV6                            547 to 556                     +1.6%
14. Chris Denari – FSIN                           9,087
15. Charly Arnolt – Fox 59                       2,056

Print/Digital – all with Indianapolis Star unless otherwise noted (beat in parenthesis)

1. Zak Keefer (Butler)                       4,289 to 4,738            +10.5%
2. Mark Ambrogi                                     1,834 to 2,005                +9.3%
3. Stephen Holder (Colts)              9,712 to 10,245            +5.5%
4. Mike Chappell (Colts)                       15,691 to 16,320             +4.0%
5. Kyle Neddenriep (Preps)                   11,476 to 11,909             +3.8%
6. Curt Cavin (Racing)                          12,342 to 12,747              +3.3%
7. Bob Kravitz (columnist)                   37,609 to 38,739            +3.1%
8. Michael Pointer                                  3,683 to 3,786                +2.8%
9. Dustin Dopirak (Bton H-T)             7,615 to 7,816                 +2.6%
10. Phil Richards                                       3,005 to 3,082               +2.6%
11. Mike Wells (Colts/ESPN)                26,785 to 27,446            +2.5%
12. Phillip B. Wilson                                15,214 to 15,590             +2.5%
13. David Woods (IU Football)             5,550 to 5,582                +0.6%
14. Zach Osterman (IU Hoops)            5,492
15. Candace Buckner (Pacers)               3,998

Digital

1. Tom Lewis @IndyCornrows                           4,327 to 4,659        +7.7%
2. Chronic Hoosier (hoosierchronicles.com) 16,316 to 16,945    +3.9%
3. Ken Bikoff @kbikoff                                          1,927 to 1,990         +3.3%
4. Alex Bozich @insidethehall                           19,236 to 19,726     +2.5%
5. Terry Hutchens (Fox – IU)                              12,746 to 13,027     +2.2%
6. Mike Pegram  @peegs                                      13,378 to 13,608    +1.7%

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