by Kent Sterling The athletic department at the University of Texas is the closest thing to a business in college athletics, but it isn’t a business, so Steve Patterson was fired as athletic director yesterday. [Well, his resignation was negotiated, but if the choice was his, Patterson would still be the AD.] It happened for […]
by Kent Sterling Choosing a college is a very big deal for the kid making the decision. When deciding which college to attend, you aren’t just picking a school. The town where the college is located will become a special place – the first place where a young man or woman begins to think like […]
by Kent Sterling Indiana University Athletics will continue its partnership with Adidas with significantly more generous revenue coming to IU. For the privilege of outfitting Indiana athletes and associated marketing opportunities, Indiana will receive $6.7 million per year, up 81% from the previous payout of $3.7 million, according to an Indiana University release.. That places […]
by Kent Sterling There is no pain like that of a parent who pays the price for exposing his or her child to danger. When parents say they would gladly take on the pain a child experiences, those aren’t just words. It would be the easiest decision any parent could make. More and more parents […]
by Kent Sterling When coaches and administrators get it wrong in college football or basketball, we carp and shriek from the mountaintops, so when one gets it right, we should applaud. Texas football coach Charlie Strong told some serious truth during the Big 12 coaches car wash on the ESPN campus in Bristol yesterday. Some […]
by Kent Sterling The athletic director was made aware, the president was made aware, and the chancellor was made aware. According to families of those involved, no one from the University of Illinois responded meaningfully to complaints about women’s basketball coaches until Illinois Speaker of the House Mike Madigan started making calls on behalf of […]
by Kent Sterling Our society rewards wealth, so there are plenty of reasons for those without any clear path to the trappings of financial fortune to wander into the entrepreneurial death trap of dealing meth, heroin, and cocaine. But for an athlete who had a legitimate shot at playing in the NFL, an arrest for […]
by Kent Sterling College students tend to be dumbasses who test societal boundaries. That’s a big part of a college education – learning where the third rails of life are. At Indiana University, athletes lately aren’t doing a very good job of learning the lessons that will not only allow them to thrive as adults, […]
by Kent Sterling College sports is the only business in America where no one in power sounds smart no matter how smart they are. You have to be a pretty darn smart guy or woman to be the president of a university – even one in South Carolina – but when University of South Carolina […]
by Kent Sterling College coaches are paid to win. That’s where their priorities begin and end. Just win, baby! Yes, coaches are also held accountable for metrics like graduation rates, NCAA compliance, and Academic Progress Rate, but the primary responsibility is to recruit, train, and motivate athletes to win. Minus winning, jobs are lost, and […]