Category Archives: Kent Sterling

Roger Goodell interview with CBS riddled with non-denial denials – someone needs to come clean
September 10, 2014

by Kent Sterling When people are comfortable telling only part of the truth, trouble ensues.  NFL commissioner Roger Goodell went seriously old school politician yesterday during an interview with CBS News Norah O’Donnell, who did a more than credible job in asking the right questions. Goodell tried to appear earnest while dodging, dipping, and ducking. […]

Ray Rice Video – Questions outnumber answers as NFL fails to show leadership
September 9, 2014

by Kent Sterling The video was horrifying.  Baltimore Ravens running back Ray Rice throws a left cross, and Janay Palmer is knocked unconscious.  Rice waits patiently for the elevator to open, drags her limp body into the lobby, and retrieves her shoe. We have all seen it – or should, and those who saw the […]

Geno Auriemma is masterful at manipulating UConn media coverage to build the brand
September 5, 2014

by Kent Sterling UConn women’s basketball coach Geno Auriemma is adept at a lot of things – solid x’s and o’s coach, great brand builder, and as a result a magnificent recruiter – but his greatest talent is manipulating the media into positive coverage for the Huskies. While the media climbs all over itself to […]

US Open – What the hell has happened to American tennis?
September 4, 2014

by Kent Sterling Tennis used to be big in America.  Kids took lessons and played for fun.  Athletes from the United States won tournaments – major tournaments. Now, other than the Williams sisters, who are quickly closing in on retirement, there are no Americans posing a threat to win any of the majors, and a […]