Category Archives: College Basketball

Parents of college recruits and athletes need to continue to love and support their kids
May 27, 2015

by Kent Sterling College coaches are paid to win.  That’s where their priorities begin and end.  Just win, baby! Yes, coaches are also held accountable for metrics like graduation rates, NCAA compliance, and Academic Progress Rate, but the primary responsibility is to recruit, train, and motivate athletes to win.  Minus winning, jobs are lost, and […]

Indiana Basketball – Are misbehaving players trying to get Tom Crean fired?
May 13, 2015

by Kent Sterling Tom Crean is employed by Indiana University to execute a number of tasks, but they each fit under the umbrella of the running most visible and powerful marketing initiative IU has available to attract attention and students. Each player and coach of Indiana’s basketball team is a high profile representative of the […]

Lauren Hill dies after learning how to live and then teaching the rest of us
April 10, 2015

by Kent Sterling Nothing like a loudly ticking clock to make people recognize every second is precious.  Most of us careen through our lives – in denial that our own clocks are ticking toward that moment when what will define us is the way we lived – past tense, not what we plan or what […]