Category Archives: College Basketball

Geno Auriemma is masterful at manipulating UConn media coverage to build the brand
September 5, 2014

by Kent Sterling UConn women’s basketball coach Geno Auriemma is adept at a lot of things – solid x’s and o’s coach, great brand builder, and as a result a magnificent recruiter – but his greatest talent is manipulating the media into positive coverage for the Huskies. While the media climbs all over itself to […]

Despite Bob Bowlsby’s yammering, NCAA is right to avoid enforcing soon to be obsolete rules
July 22, 2014

by Kent Sterling Allowing bureaucrats unfettered access to a microphone is always an adventure, and Big 12 Commissioner Bob Bowlsby took advantage with a rambling diatribe that accused the NCAA enforcement staff of being inert in the battle against cheating. “Enforcement is broken,” Bowlsby said. “The infractions committee hasn’t had a hearing in almost a […]